Keep it Sweet and Simple: The challenge is to convey the business message in the simplest way possible. Therefore, make simplicity your objective relating to brand mark making. Simple brand marks are easy to memorize and recall and communicate the business message in the smallest length of time possible, and on the other hand, complicated designs divert the viewer’s attention and make it impossible for them to remember.

Typescripts and Colors: Colors reflect your outlook and insight, be it i...